J. Fagan Hospitality
April 2025
J. Fagan Hospitality is a full-service representative group providing high-quality tabletop and furniture solutions from American & European manufacturers.
Project Overview
The Client: A Luxury Hospitality Solutions Group
The User: Luxury Business Owners
The Problem: Businesses in need of new high-end tableware and furniture
The Goal: Provide an easy user experience for the client, and portray that the company is Luxury through the design
My Role: Consultant
My Responsibilities: Take a look at J. Fagan Hospitality’s current website design and analyze what could improve the overall design and user experience of the current website design.
Possible Transformation
Current Website Home Screen
Drafted Update
Website Consultation
First Impression/Home Page
Simplify the home page; move ‘What We Do/Who We Are’ text below the fold for a luxury first impression
Reduce the number of images used throughout the home page
Revert the main navigation menu to always be a hamburger menu; too many items to fit onto one line
The Search Bar on the home page is not visible
Typography & Image Sizes
Scale down the size of images and text throughout the whole website
Reduce use of full word/phrase capitalization
Oxford Commas
Utilize typography guidelines and utilize two fonts rather than one
Showrooms Page
Add map links to different showrooms
Put showroom photos into carousels instead of grids
Some Inspiration Sections
Inspiration grids are fairly large, may be easier to take in as a carousel or slide show
